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SPALDING ATHLETIC LIBRARY 



Giving tb€ Titles of all Spalding Athletic Librar\ Books novt 
in print, grouped for ready reference ^ 



n 



^^ SPALDING OFFICIAL ANNUALS 

1 Spalding's Official Base Bail Guide 
lA Spalding's Official Base Bali Record 

IC Spalding's Official College Base Ball Annual 

2 Spalding's Official Foot Bail Guide 

2A Spalding's Official Soccer Foot Ball Guide 

4 Spalding's Official Lawn Tennis Annual 

6 Spalding s Official Ice Hockey Guide 

7 Spalding's Official Basket Bail Guide 

7A Spalding's Official Women's Basket Ball Guide 
9 Spalding's Official Indoor Base Ball Guide 
I 2A Spaidings Official Athletic Rules 



Groap L 

1 



No. U 
No. Ic 
No. 2I>2 
No. ^3 
No. 232 
No. 2») 
No. 229 
No. 225 
No 226 
No. 227 
No. 22S 
No. 224 



o. 
231 



Base Ball BASE B.\LL AUXILIARIES 

/ ; / .•■/ No. 355 Minor League Base Ball Guide 
No. 356 Official Book National Leagoe 
of Prof. Ba^ Bail Clnha 



Groap IL 

No. 2 
No. 2a 



-pa/. 



Foot Bail 

'v'fs Official F'^A Bali 
fxcial Soccer Foot 



NOL 
No. 



Spalding's ' '_ / ; / 

Guide 

Official Base Ball Record 

College Base BaU Annual 

How to Play Base Ball 

How to Bat 

How to Ran Bases 

How to Pitch 

How to Catch 

How to Play First Base 

How to Play Second Base 

How to Play Third Base 

How to Play Shortstop 
^ How to Play the Outfield 
r How to Organize a Base Ball 
I League 

How to Orgranize a Base Ball 
Club 
1 How to Manage a Base Bal! 
< Club 
I How toTraln a Base Ball Team 

How to Captain a Base Ball No. 
I Team 

, How to Umpire a Game 
LTechnical Base Ball Terms 

Ready Reckoner of Base Ball No. 6 Spalding's Official Ice H'jckey 
Percentages Guide 

How to Score No. ISO Ring Hockey 

(^Continaed on the next page.) 



No. 335 H- .. -.,. t^.ay Rugby. 

FOOT B.A.LL At^JLIARIES 
No. 351 Official Rugby Foot Ball 
Guide [Bali Guide 

No. ZZi OfHcial College Soccer F.x,t 



Groap IV. 

No. i ' 

157 :- 



Groap \1. 



Lawn Tennis 

-''■• - Lawn Ten- 
La."*Ti Tennis 

Hockey 



AlTf OF THE AMVE BOMIS UAMLEM POSTPAD CPOH RECnPT OF Itt CEKTS 

F-jt additional books om. athletic subjects see list of Spalding's "Red Coier" 
Series on second page foUouring. 



SPALDING ATHLETIC LIBRARY 



Group VII. Basket Ball 

No. 7 Spalding s Official Basket Ball 

Guide 
No. 7a Spalding's Official Women's 

Basket Ball Guide 
No. 193 How to Play Basket Ball 

BASKET BALL AUXILIARY 
No. 353 Official Collegiate Basket Ball 
Handbook 

Group VIII. Lacrosse 

No. 201 How to Play Lacrosse 



Group IX. Indoor Base Ball 

No. 9 Spalding's Official Indoor 
Base Ball Guide 

Group X. Polo 

No. 129 Water Polo 
No. 199 Equestrian Polo 

Group XI. Miscellaneous Games 

No. 248 Archery 

No. 138 Croquet 

No. 271 Roque 

No. 13 Hand Ball 

No. 167 Quoits 

No. 14 Curling 

No. 170 Push Ball 

No. 207 Lawn Bowls 

Group XII. Athletics 

No. 12a Spalding's Official Athletic 
Rules 

No. 27 College Athletics 

No. 182 All Around Athletics 

No. 156 Athletes' Guide 

No. 87 Athletic Primer 

No. 259 How to Become a Weight 
Thrower 

No. 255 How to Run 100 Yards 

No. 55 Official Sporting Rules 

No. 246 Athletic Training for School- 
boys 

No. 317 Marathon Running 

No. 331 Schoolyard Athletics 

No. 252 How to Sprint 

No. 342 Walking for Health and Com 
petition 



ATHLETIC AUXILIARIES 
No. 302 Y. M. C. A. Official Handbook 
No. 313 Public Schools Athletic 

League Official Handbook 
No. 314 Girls' Athletics 

Group XIII. Athletic Accomplishments 

No. 23 Canoeing 

No. 128 How to Row 

No. 209 How to Become a Skater 

No. 178 How to Train for Bicycling 

No. 282 Roller Skating Guide 

Group XIV. Manly Sports 

No. 165 Fencing (By Senac) 

No. 102 Ground Tumbling 

No. 143 Indian Clubs and Dumb Bells 

No. 262 Medicine Ball Exercises 

No. 29 Pulley Weight Exercises 

No. 191 How to Punch the Bag 

No. 289 Tumbling for Amateurs 

Group XV. Gymnastics 

No. 254 Barnjum Bar Bell Drill 

No. 214 Graded Calisthenics and 

Dumb Bell Drills. 
No. 124 How to Become a Gymnast 
No. 287 Fancy Dumb Bell and March- 
ing Drills 

GYMNASTIC AUXILIARY 
No. 345 Official Handbook I. C. A. A. 
Gymnasts of America 



Group XVI. 



Physical Culture 



No. 161 Ten Minutes' Exercise for 
Busy Men. 

No. 149 Scientific Physical Training 
and Care of the Body. 

No. 285 Health by Muscular Gym- 
nastics 

No. 208 Physical Education and Hy- 
giene 

No. 185 Hints on Health 

No. 234 School Tactics and Maze Run- 
ning 

No. 238 Muscle Building 

No. 288 Indigestion Treated by Gym- 
nastics 

No. 325 Twenty-Minute Exercises. 



ANY OF THE ABOVE BOOKS MAILED POSTPAID UPON RECEIPT OF 10 CENTS 

For additional books on athletic subjects see list of Spalding's "Red Cover" 
Series on next page. 



SPALDING ATHLETIC LIBRARY 

"Red Cover" Series 

No. IR. Spalding's Official Athletic Almanac* Price 25c. 

No. 2R, Strokes and Science of Lawn Tennis Price 25c. 

No. 3R. Spalding's Official Golf Guide.* Price 25c. 

No. 4R. How to Play Golf Price 25c. 

No. 5R. Spalding's Ofiicial Cricket Guide.* Price 25c. 

No. 6R. Cricket and How to Play It Price 25c 

No. 7R. Physical Training Simplified Price 25c. 

No. 8R. The Art of Skating Price 25c. 

No. 9R. How to Live 100 Years Price 25c. 

No. lOR. Single Stick Drill Price 25c. 

No. IIR. Fencing Foil Work Illustrated Price 25c. 

No. 12R. Exercises on the Side Horse Price 25c. 

No. 13R. Horizontal Bar Exercises Price 25c. 

No. 14R. Trapeze. Long Horse and Rope Exercises Price 25c. 

No. 15R. Exercises on the Flying Rings Price 25c. 

No. 16R. Team Wand Drill Price 25c. 

No. 17R. Olympic Games, Stockholm, 1912 Price 25c. 

No. 18R. Wrestling Price 25c. 

No. 19R. Professional Wrestling Price 25c. 

No. 20R. How to Play Ice Hockey Price 25c. 

No. 21R. Jiu Jitsu Price 25c. 

No. 22R. How to Swing Indian Clubs Price 25c. 

No. 23R. Get Well : Keep Well Price 25c. 

No. 24R. Dumb Bell Exercises Price 25c. 

No. 25R. Boxing Price 25c. 

No. 26R. Official Handbook National Squash Tennis Association* Price 25c. 

No. 27R. CalisthenicDrillsand FancyMarchingfortheClassRoom Price 25c. 

No. 28R. Winter Sports Price 25c. 

No. 29R. Children's Games Price 25c. 

No. 30R, Fencing. (By Breck.) Price 25c. 

No. 31R. Spalding's International Polo Guide.* Price 25c. 

No. 32R. Physical Training for the School and Class Room. . . Price 25c. 

No. 33R. Tensing Exercises Price 25c. 

No. 34R. Grading of Gymnastic Exercises Price 25c. 

No. 35R. Exercises on the Parallel Bars Price 25c, 

No. 36R. Speed Swimming Price 25c. 

No. 37R. How to Swim Price 25c. 

No. 38R. Field Hockey Price 25c. 

No. 39R. How to Play Soccer Price 25c. 

No. 4()R. Indoor and Outdoor Gymnastic Games Price 25c. 

No. 41R. Newcomb Price 25c. 

No. 42R. Action Photos of Davis Cup Players in Australia. . . Price 25c. 

No. 43R. Lawn Hockey. Parlor Hockey, Lawn Games Price 25c. 

No. 44R. How to Wrestle Price 25c. 

No. 45R. Intercollegiate Official Handbook Price 25c. 

No. 46R. Spalding's Official Lacrosse Guide.* Price 25c. 

No. 47R. How to Play Foot Bull Price 25c. 

No. 48R. Distance and Cross Country Running Price 25c. 

No. 49R. How to Bowl Price 25c. 

No. 50R. Court Games Price 25c. 

No. 51R. 285 Healtli Answers Price 25c. 

No. 52R. Pyramid Building Wihout Apparatus Price 25c. 

No. 53R . Pyramid Building with Wands, Chairs and Ladders. . Price 25c. 
* Published annually. 

Spalding "Green Cover" Primer Series 

No. IP. How to Play Tennis— For Beginners. . By P. A. Vaile. Price 10c, 

No. 2P. How to Learn Golf By P. A. Vaile. Price 10c. 

No. 3P. How to Become an Athlete, . By James E. Sullivan. Price lOc 




Copyright, 1914, by American Sports Publishing Company. 

P. A. VAILE 



B. F. McManus, Photo. 



Spalding's Primer Series 
No. 2P 



HOW TO 
LEARN GOLF 



RY 

P. A. VAILE 

AUTHOR OF 

"The Soul of Golf," " Modern Golf," 

Modern Lawn Tennis, ' ' * 'Great Lawn Tennis Players, 

"The Strokes and Science of Lawn Tennis," 

"How to Play Tennis," Etc. 



Published by 
AMERICAN SPORTS PUBLISHING COMPANY 

21 Warren Street, New York 






Copyright, 1914 

BY 

American Sports Publishing Compan: 
New York 







SPALDING S ATHLETIC LIBRARY 



Introduction 

This book is called a Golf Primer and it no doubt will 
be of service to those starting the game, but it must not be 
thought that its use is limited to the novice. There are 
countless thousands of golfers who are not doing them- 
selves justice in their game, simply because they are fol- 
lowing out many of the foolish notions which afflict golf 
and golfers to an extent not seen in any other sport. 

Much of the tuition in this book was regarded as abso- 
lutely revolutionary when ^Ir. Yaile published "Modern 
Golf," in London, in 1909. It has since been proved to be 
sound in every respect and the publishers believe that the 
great army of players who still follow such notions as put- 
ting the weight on the right leg at the top of the swing, 
allowing the left hand and arm to take comnumd of the 
stroke and making a "sweep'' of the golf drive instead of a 
hit, will probably benefit their game considerably by a care- 
ful study of these pages and a critical comparison of them 
with the teaching laid down in other books on this subject. 

The American is keen and intellectual in his games and 
80 he succeeds. In England there is a foolish idea that 
knowing a game thoroughly means enjoying it less. This 
has cost England her supremacy in sport. Mr. Vaile saw it 
coming in golf long ago. He had foretold England's down- 
fall in tennis on account of her defective methods. 
It duly came, although they were "on top of the world" 
when he prophesied it, and — at the time — most players 



4 SPALDING'S ATHLETIC LIBRARY 

thought otherwise. In "Modern Golf" j\Ir. Vaile said : "We 
must not have the same condition of things in golf. I see 
it coming — from America — as clearly as I did in lawn 
tennis, unless players, particularly amateurs, learn all they 
can about the game." 

It was the American amateur who put American golf 
"way up" in the world. It is the American amateur who 
will keep it there unless England pays more attention to the 
science of the game. 

In the case of lawn tennis it was the Australasians who, 
Mr. Vaile said, would defeat England. They afterwards 
held the Davis Cup for five years. The fact is, that in all 
games we 7mist use our brains if we want to move with the 
times, and it does not mean enjoying the game less. 

There can be no doubt that Mr, Vaile's work has revo- 
lutionized thought in connection with golf, and this is the 
first attempt that has been made to give golfers in a cheap 
and concise form the benefit of his lucid and scientific 
instruction. 

The very instructive series of photographs which illus- 
trate this book are of John D. Dunn, the well known golf 
teacher of New York, who has for years taught his pupils 
on the lines laid down by Mr. Vaile. 

The photographs were taken by Brown Bros., of New 
York City. 



SPALDING S ATHLETIC LIBRARY 



Putting 

It is usual in teaching golf to start with the driver. Ob- 
viously this is wrong. ]\[any professionals know it is 
wrong, Init the insistent cry of the beginner is "Teach me 
the swing." 

This frequently results in his acquiring the swing and 
nothing else. 

In all good tuition the pupil is taken by easy stages 
from the simplest to the most dilTicult work. We shall, 
therefore, without further argument, put the ball down 
on the putting-green six inches from the hole, give our 
ini[)il a })utt('r. and, as lie progresses in his education, 
'M);u'k" liini tlirongli liis iliil)s to the tee — on a practice hole, 
of course — instead of turning him loose on the tee to cut 
the county into strips and to obstruct people who are 
willing and able to play the game. 

I did not learn golf that way. Very few people ever 
(lid, but it is the proper way. Many of the best players 
were formerly caddies who acquired their familiarity with, 
and confidence in, the golf ball by chipping it about while 
waiting to go out. 

Putting is almost half of the game of golf. Indeed it 
wonld hardly be going too far to say that it is half the 
game. A familiar illustration is to say that 72 is a good 
score for practically any eighteen-hole course. Allowing 
a man two on every green, he takes 36 puts, leaving exactly 
half the strokes of the round distributed among all the 



Spalding's athletic library 




PLATE 3.— Front view pf 
overlapping grip, 



other clubs. This should im- 
press on the golfer the extreme 
importance of getting right to 
the heart of his work on the 
green. 

The first thing we have to 
teach is the grip. The over- 
lapping grip, or the Vardon 
grip, as it is often called, be- 
cause Harry Vardon was the 
first of the great professionals 
to use it, is that which is most 
favoured. This is probably the 
best grip, not only for putting, 
but for playing the game of 
golf generally. 

Plate 1 shows the left-hand 
grip on the club. Plate 2 
shows the grip of both hands, 
the little finger of the right 
hand overlapping the first fin- 
ger of the left. It will be seen 
that the left thumb is quite 
covered up and hidden by the 
right hand. The third plate 
shows very plainly, from a front 
view, how the modern grip 
tends to bring the wrists to- 
gether and so produces greater 
harmony of action in the swing. 



SPALDING S ATHLETIC LIBRARY 7 

There is at the present time no better grip in golf than 
this, although some quite famous players still use the old 
two-lianded grip without any overlapping. These players 
had, however, ahnost without exception, formed their game 
before tlie introduction of the overhipping grip. Golfers 
are an extremely conservative class and they cliange their 
habits very slowly, but it is quite probable tluit within a 
few years a change in tlie hold of tlie clul) will take ])lace 
whicli will liave the effect of promoting the right lumd to 
its natural place on the club and causing the overlapping 
to l)e done by the left instead of, as now, by the right. 

I must say something now about the choice of a putter, 
although it will be well to get some friend who knows the 
game, or your professional, to assist you in the choice of 
your clubs. 

You must see to it that your putter is at least so deep 
in its face that it is impossible for you to deliver your 
blow beneath the centre of the ball. There are many 
putters on the market which do not satisfy this condition. 
The consequence is that a much greater chance of wror 
is introduced into the player's game by reason of the 
fact that the narrow face allows room for much greater 
play up and down on the ball. . j 

A plain metal putter, such as that shown in the plates, 
is the best for all general purposes. I am opposed to all 
broad-soled putters, as they give a greater chance of soling 
accidentally, and I unhesitatingly condemn all fancy put- 
ters having the weight mainly at the sole of the club. 

Through the green we want much of the weight low, 
for we want to raise the ball. On the green we want to 




PLATE 4. 
Frontal address. 



keep the ball down all the time. Therefore, we must 
move our weiglit up towards the centre of the club, if 
not above it, and have the face of our putter deep enough 
to rob us of any chance of making the fatal error of 
hitting underneath the centre of the ball. 

Plate 4 shows how the player should address his ball. 
This is called the frontal address. It will be seen that 
the line to the hole and of the putter sole form a right 
angle. This is of the first importance. The player's 
eye should be right above the ball, and the ball, the hole 
and the eye should be in the same vertical plane, estab- 
lishing what T somewhat arbitrarily call the "triangle of 
vision.'' The importance of this lies in the fact that one is 
^vorking down the one line, or, to be more correct, in the 
same plane. If one uses a putter with an exaggerated lie 
• — say. for the purpose of illustration, too upright — one's 
eye is away beyond the ball and the line from the ball to 
the eye is in an entirely different vertical plane from that 
wherein are the ball and the hole. 

Plate T) shows the position the player takes up aftei 
having taken his frontal address. The putter must be 
lifted carefully from in front of the ball and soled behind 
it as shown. 

Plato () shows the swing-l^ack for the put. It is very 
important to keep the head of the putter in the line of 
run to the hole produced, as shown in the illustration. 
Note also that the putter is still at a right angle to the 
line. 

Plate 7 shows the finish of the put. The stroke has been 






PLATE 5. 
Stance and address in put. 



Spalding's athletic library 11 

played and the club has followed through down the line, 
still preserving the right angle. This is the whole secret 
of direction. The right angle must be preserved at the 
moment of impact. 

Plate 8 is a side view of a swing-back for a short put. 
It shows the position of the ball, the distribution of 
weight and the wrist action very clearly. In putting, body 
and head should both be kept as still as possible until 
the stroke is played. The put is sometimes called a pure 
wrist stroke. It is not so. It should be played as much 
as possible with the wrists on the backward swing without 
in any way constraining oneself; but in the follow 
through the arms must go out after tlie club, otherwise the 
head of the club will swing across the line of run and in- 
terfere with the direction. 

The action in the true ])ut sliould l)e as nearly as may 
be, having regard to the different mechanical conditions, 
that of the pendulum of a clock. If our putter were up- 
right, the pendulum acticm wouhl be a perfect illustration, 
but as it lies over at an angle it can only be taken as a 
general illustration ; nevertheless it is a good idea to keep 
in one's mind. 

One must utterly ignore all advice to hit the ball in 
putting so as to produce spin of any kind, especially 
back-spin. For all ordinary purposes of practical golf, 
spin on a golf green may be .egarded as not existing. The 
time will come when our student may go beyond this, but 
even then there will be very few occasions when a put has 
to be played where anything other than the perfectly 
plain ball is required, 




PLATE 6. 
Swing-back for put. 



SrALDlXu\s ATIIJ.KTIC LJI]1;AI{Y 13 

Above evcrvthiiig, avoid ta})j)ini;- your ball. Endeavour 
to regulate the length of your put by the length of your 
swing-back. When once you have acquired this ha])it you 
will not have to depend on your muscular memory, as the 
man who taps has to do. 

"Always be up" is a splendid motto in putting, for to 
use another very old and true saying, "Never up, never 
in.'' Therefore, in your approach put, tliat is to say, in all 
long puts, take a point beyond the hole and make up 
your mind to put across the hole. If you nuike the hole 
the stopping place in your mind you are almost sure to 
stop sliort of it in the vast majority of instances — as 
ijideed one does in all strokes in golf. Tt will pay to be 
bold and to give the hole a chance in all long puts. 

Putting over undulating greens cannot lie acquired ex- 
cept by practice, but in playing on such greens or on 
sloping greens one great maxim should be kept in mind. 
As the bowler says, "Never be narrow''; in other words, 
always '"hoi-i'ow'' euougb of the green to ensure your ball 
having a cliance to cross the hole instead of fading away 
before it reaches it. 




J. ±^^X L U I . 

Finish of put. 



Spalding's athletic library 15 



Playing a Stymie 

We now come to a situation which is frequently en- 
countered near the hole, namely, the stymie. This occurs 
when one ball is in a straight line with the other, between 
the latter and the hole, and so that the i)layer of the ob- 
structed ball has to play round or over the intervening 
ball in order to hole out. It is clearly shown in Plate 9. 

The modern method of playing this stroke was intro- 
duced by me about \iU)~). ^J'he dilference between it and 
the old stroke will be seen from the illustrations. 

Here we see the player taking his line by frontal ad- 
dress and cak-ulating the distance to the intervening ball. 

Plate 10 shows that the frontal address has been com- 
pleted and the club transferred to the rear of the ball. 
It is now swung l)ack, barely clearing the ground, as shown 
])y the white dotted line in Plate 11, until it gets to the 
position shown in tJiat plate. 

Plate 11 shows the extent of the swing-back. The club 
now returns smartly along the white dotted line, still 
parallel with the green, until it hits the ball as low down 
as it can get. The idea in one's mind should be rather 
to endeavour to "divide" the l)all from the green, by going 
between it and the ball, than to hit the ball. This is 
important if one desires to obtain the full degree of 
delicacy and control. 

Plate 12 shows us the stroke played and the club fol- 
lowing through, still as low down to the green as possible. 




PLATE 8. 
Swing-back for short put. 



spaldixg's athletic library 17 

The difference between this stroke and the ordinary 
stymie stroke is shown by the white dotted lines. The 
curved line represents the old mashie pitch; the straight 
line shows the new stroke. If there is any curve in the 
new stroke its usefulness is discounted. It is the only 
straight stroke in golf, and, properly played, is much more 
delicate and gives both a quicker rise and more back-spin 
than the old stroke. 

George Duncan, the famous young English professional, 
was the first player to Avhom I showed the stroke. He 
abandoned the old stroke, as he maintains that this stroke 
has put it out of date; indeed, wlien being photographed 
for "i\rodern Golf," he said it was useless to show the 
old stroke. 

Tlie remarkable accuracy of this stroke is in a largo 
measure due to the almost inexorable demand which it 
makes that the player must keep on the line both before 
and after impact. 

This stymie is usually played with a mashie. but a 
mashie-niblick or a nil)lick is often a ])ettcr clul|, on ac- 
count of its sharp front ('(Igo and tli(^ greater loft, which 
allow one to *^et further un<ler tln' l);ill. 




PLATE 9. 
Frontal address for stymie stroke. 



spaldixg's athletic library 19 



Prevalent Misconceptions About Golf 

As we have now earned the riglit to k'ave the pntting 
green we must consider quite a number of things in con- 
nection with the game of golf that are commonly 
preached, which, if followed by the beginner, would re- 
tard the development of his game for years. 

For instance, we are gravely informed in one book by 
a man who has won five open championships that putting 
is a gift, an inspiration, and that it cannot be taught. 
Two other golfers who have Ijetween tliem won eleven open 
championships confirm this stupid statement. For- 
tunately, five-times-champion Number One, who was, when 
he started the statement on its travels a very bad putter, 
became quite good, and in another l)ook says truly that a 
bad putter may l)ecoiiie a good })utter and gives himself 
and his case in proof, but does not say how he effected the 
transformation, which was simply by abandoning tapping 
and back-spin and using the swing. The trouble, however, is 
that scores of thousands of bad putters believe this non- 
sense and resign themselves to their fate instead of realiz- 
ing that putting is the simplest and easiest thing in golf 
to teach, and that one could make deadly putters of thou- 
sands of people who never could be golfers. 

So easy and natural is the action of putting, that I 
have not worried the student with numerous directions 
about stance and other things. He can see. Let him 
look and take it in through his eyes after having learned 
the main general principles. 




PLATE 10. 

Stance and address for new stymie stroke. 



21 

The triitli is that the sound teacher of modern golf nmst 
devote his attention to teacliing the student what a great 
number of things it is expedient to forget while one is 
making one's stroke, instead of which the whole end and 
aim of every book published seems to be to bewilder and 
confuse utterly the unhappy player by the multifarious 
and erroneous directions given. 

As it is with putting, so it is with the drive. Directly 
one comes to the most complex stroke in the game, a 
stroke which in the nature of its production is, if not 
unsound at least very diMicult to execute perfectly, a stroke 
demanding the highest degree of nicchanical accuracy, 
one is told tlu* weirdest nonsense al)out it. 

Let us consider now the question of the distribution of 
weight in the drive. Where is the main portion of the 
weight at the top of the swing ? 

This is a question of fundamental importance to the 
game. Sixteen open championships, with all the weight 
they carry, cry aloud, "On the right foot" — but it is not. 
It is mainly on the left foot and never, by any possible 
chance, in a })erfectly executed drive, gets on to the right. 

We must briefly examine this question. All the great- 
est golfers whose names have l)een attached to books state 
plainly that at the top of the swing the weight is mainly 
on the right. Some of them say it is entirely on the 
light. 

But these same writers say that at the address the 
weight is evenly distributed and thereafter one must not 
sway at the hips or the head. Clearly, if one starts with 




PLATE 11. 
B wing-back in new stymie stroke. 



Spalding's athletic librart 23 

one's weight equally distributed and has an invisible wall 
of rock against one's side which is remote from the hole, 
as one has who is precluded from moving at the right 
foot, hips and head, one cannot very well get one's weight 
or any considerabk' amount thereof, in excess of that 
which it carried at the start, on to the right. 

One might think that this is so obvious that it is un- 
necessary to labour tlie question. I had to demonstrate it 
in London by the macliine shown in IMatc 12A. James 
Sherlock is there shown playing a drive, and he demon- 
strated beyond a shadow of doubt that the major portion 
of the weight at the top of the swing goes on to the left. 

This macliine was made for me at great trouble and 
expense, and in the West End Golf School, Piccadilly, 
London, 1 gave a demonstration to the press of the 
United Kingdom and golfers which must rank in the 
history of golf, for it conclusively proved the impossibility 
of the prevalent teaching of golf. 

As will be seen from the photograph, the main portion 
of the weight goes forward. When once this is realized, 
half the danger of slicing is gone. 

This photograph serves also to dispel another mis- 
chievous doctrine. It proves cleajdy that the wfeig'ht 
rests mainly on the left foot. Xearly every book tells the 
student to pivot on the side of his left toe and to bend 
his left knee in towards his right leg. Both of these 
directions are very unsound. It will be seen that Sherlock 
has his weight distributed right across his foot from the 
ball of the big toe, and that his knee is bent towards the 
ball and not towards the other leg. These two things mean 




l^LATE 12. 
Stymie played. Ball in air. 



spaldixg's athletic library 25 

the difference between a sound base and the unsound one, 
that the phiyer, who follows the prevalent teaching, has. 
Moreover, what Sherlock and, I nuiv say, Harry Vardon 
do is the natural thing, and therefore likely to be the best, 
while the other is quite unnatural and will not bear an- 
alysis or practical trial in comparison with the method 
shown so well by the photograph. 

Here again is an instance of teaching by elimination. 
If one has gatliered this natural and comfortable thing to 
do from the actual illustration of its being done and has 
practised a little, one does not have to think of it at the 
time of playing. H comes naturally; whereas, the other 
never would, for the knee was not made to bend sideways. 

After this ciuestion of the weight, perhaps the most 
harmful delusion is what 1 call tlic fetich of the loft. 
This is a bliiul ])(>lief on tlie part of many golfers that 
the left hand and arm are more impoi'tant in the golf 
swing than the i-ight hand and arm. This is of course 
absohite nonsense, l)ut onv man who has won five open 
cham})ionships docs not hesitate to state his belief in the 
superstition, although he does say tliat he himself does 
not follow it. 

The fact is, tliat the right hand and arm are dominant 
in the golf swing, as they are in practically all two- 
handed strokes, but in the case of a golfer who knows what 
he is doing, the idea of domination never arises. It is the 
last thing that should be in anyone's mind. Any attempt 
whatever to apportion any specific amount of power to 
either hand is so stupid that it is amazing to find great 
players advocating it. 



1 


\ 

- - ..Mm 


/ 




h\ 


B 


P 


WMM 


15 


^'~i 







PLATE 12a. 
Machine used in demonstration at West End Golf School, 
London, when Mr. Vaile proved the theories of Braid, Taylor 
and Vardon to be unsound. Sherlock driving. 



spaldixg's athletic library 27 

When I first attacked this idea in London, George Dun- 
can, in an interview, completely upheld my views and, 
indeed, no self-respecting professional now dares to teach 
the predominance of the left. This is another unnatural 
notion gone. The natural method is easy and requires no 
effort of memory at the time of mal'lng the strol'e. 

Then we are told that the golf stroke is a sweep — not a 
hit. We are told to sweep the ball away with a gentle, 
flowing motion and so on, which is sheer futility. The 
golf stroke is played so rapidly that pictures taken at 
one-twelve hundred and fiftieth of a second are mere 
blurs. Can one imagine a gentle sweep proceeding 
through the air at tins rate? As a matter of fact the golf 
drive is a hit. and a very fine hit at that, when well done; 
but altliough it is a hit there must of course be no idea 
wliatever of arresting the club at the ball. It must follow 
right out after it until it comes round naturally. 

Let nobody who desires to drive well be led away by 
these imbecile notions which cluster round golf thicker 
than the cobwebs of tradition festoon the national life of 
dear old England. Let him make up his mind to hit 
his ball, which is what he would try to do quite naturally 
unless his mind had been obsessed by the unnatural idea of 
a sweep by the iteration and reiteration of the wonderful 
army of golf parrots, who repeat the things they hear 
ethers say without in any way analyzing them or trying 
to use their own reason. 

We are frequently told about the wonderful things that 
can be done by "getting one's wrists into it" at the moment 
of impact. The greatest of golfers publish this nonsense. 




PLATE 13. 
Stance and address for chip shot with mashie. 



SPALDINC/S ATHLETIC LIBRARY 29 

Vardon calls it a kind of superstition and says he does 
not believe in it. It is assuredly unsound and calculated to 
spoil the drive of anyone trying to use it. The wrists do 
their chief work in the earliest stages of the swing, when 
the weight of the club falls across them in the way in 
which they bend least. The thing which writers and 
teachers mistake for wrist action, immediately hefore, at, 
and directly after the moment of impact is merely the 
natural roll or turn-over of the forearm bringing the club 
back to the position it occupied at the address. The wrists 
finished their work long ago. This delusion about the 
wrists is another thing which it is most important to forget. 
T showed clearly in '^The Soul of Golf" that the 
game has suffered terribly in the past from the multiplicity 
of false instructions and that it is mainly by recogniz- 
ing these for what they are, putting them out of mind 
and letting Nature have a chance, that the golfer will ar- 
rive at the true spirit of the game and the ability to play 
it and understand it so as to get the best out of it. I am 
glad, indeed, to see that this line of tuition is being fol- 
lowed, particularly in America. 




PLATE 14. 
Swing-back for chip shot with mashie. 



Spalding's athletic library 31 



The Mashie 

Second only in importance to the putter comes the 
mashie. This is the club which can so often save you a stroke 
on t^he green. Having learned to rely on getting down 
in two the student turns to his mashie if he has not already 
done so. as I suspect he has. 

Plate 13 shows the stance and address for a "chip" shot 
with the mashie. This is used for short shots quite near 
the green. 

Plate 14 shows the swing-back for the same shot. Ob- 
serve how little the forearms have moved. Notice carefully 
the position of the feet and that the legs are practically 
stiff or barely flexed^ while both feet are in full contact 
with the earth. 

Plate 15 shows the finish of this useful stroke. Notice 
the position of the club. The face is still at a right angle 
to the line of flight and it has finished straight down that 
Ime. These are two important points in obtaining ac- 
curacy. Note carefully the position of the left elbow, 
which is pointing toward the hole. This prevents follow 
through and tends to add back-spin to the stroke. 

Plate 16 shows the top of the swing in a cut approach. 
The club passes sharply across the face of the ball, im- 
parting considerable spin to it. This stroke is not nearly 
so difficult as it is generally represented to be. It must 
not be played by attempting to draw the hands in during 
impact. The cut is made by the club traveling rapidly 
across the ball at the instant the latter is sent away toward 
tlie hole. 




PLATE 15. 

Finish of chip shot with mashie. 



Spalding's athletic library 33 



The Iron 

Plate 17 sliows the top of the swing for an iron shot. 
Notice carefully how the wrists go in under the club. 
This is very important, for the wrists must be well under 
the club at the top of the swing if one is to get the best 
results. The swing here is very upright and the club 
is almost parallel to the line of flight. The weight must 
always in this shot be more on the left than the riglit. 




PLATE 16. 
Top of swing in cut-masliie approach. 



Spalding's athletic library 35 



The Cleek 

Plate 18 shows stance and address for the cleek. Notice 
the position of the feet and that the hands are slightly 
in front of the head of the cluh, as in most ordinary shots 
played with iron clubs. 

Plate 19 shows the top of the swing in the cleek shot. 
The weight must be mainly on the left leg. This, however, 
comes quite naturally when one realizes the true principle 
of the distribution of weight. A clear illustration of it 
may be given by assuming that the golfer has a leaden 
body and two iron pipes instead of legs. If one were then 
to take an axe and bend the left pipe forward half way 
up, it would shorten the support and very naturally some 
of the weight would come forward. This is what actually 
happens so far as regards this position in the golf swing. 

Plate 20. This is the finish of the cleek shot. Notice 
the position of the left foot solidly and firmly fixed and 
pointing in such a direction that the weight is not thrown 
across it, but down it from the instep to toes. This has 
much to do with the stability of the finish. 

Plate 21 shows the method of playing a ball from a 
bunker. The club must not be grounded in a bunker. 
In its downward path it cuts into the sand a little to the 
rear and right of the ball and lifts it nearly straight up. 




1 ±j.V 1 i'j lOA. 

Finish of ciit-mashie stroke. 



spaldixg's athletic library 37 



The Driver and Brassie 

I have already stated all the general principles of driv- 
ing in laying down the things which are not to be done, 
which are, in fact, to be forgotten. This seems very much 
like turning a man loose without instructions, but in effect 
it is not, and it will be found that these natural things 
sink into his mind and body from the mere telling, particu- 
larly when accompanied by illustrations, and that they 
become a part of him, a habit in fact, in a manner which 
is out of the question when he is striving to remember 
and to produce a series of unnatiinil and complicated 
actions in a period of time which is wholly inadequate for 
any consecutive thinking, even when conducted on sound 
and natural lines. 

The stroke mth the driver and the Ijrassie is the same. 
The brassie is used when the lie of the ball is not good 
enough for the driver. 

Plate 22 shows the stance and address for the drive. 
The weight is equally distributed between the legs. 

Now ensues a quite important operation in golf called 
the waggle. I illustrated it for the first time in golf 
literature in "Modern Golf." I shall show it again here, 
for many people waste much time and injure their game 
by excessive waggling. 

The series of positions shown here explain how George 
Duncan waggles. He is one of the quickest players living, 
but even for ordinary players nothing more than is here 
ehown is necessary. 




PLATE 17. 
Top of swing in iron shot. 



Spalding's athletic library 39 

Plate 23 shows how the club comes up from the address 
approximately as shown by the dotted line A-B to C. From 
there it goes ])ack to the position shown in plate 24 and 
marked D in plate 23. 

Plate 24 shows how the club goes forward down the 
dotted line until it rests for the briefest possible time as 
shown in the next plate. 

Plate 25 shows how the club halts for an instant and 
then sinks into the position shown in Plate 26. 

This, then, is Duncan's waggle, so far as I am aware 
the only one which has ever been illustrated in the history 
of golf, which, if true, is rather peculiai', for a bad waggle 
is quite a bad feature in anyone's game. 

We have now returned to the stance and address. The 
next position is important. It is shown in Plate 27 and is 
called the press forward. Inmiediately prior to raising 
his club, which is lifted easily and naturally from the 
earth, the player should press his hands forward slightly. 
This is an old St. Andrews trick. It is considered to im- 
prove the rhythm of the swing and to prevent the wrists 
going back before the head of the club. 

Plate 28 shows us the club leaving the line of flight 
of the ball. The left heel begins to rise directly the club 
head leaves the ball. 

Plate 29. Here we see the forearm turning over. The 
left knee is bending in, as already described. The main 
portion of the weight is squarely across the left foot. 

Plate 30 shows the player near the top of the swing. 
The right leg is rigid and the right foot is firmly planted 
on the ground. The wrists have come in tinder the club 
and the weight is still in the main on the left foot. 




PLATE Is. 
Stance and address for cleek shot. 



Spalding's athletic library 41 

Plate 31 shows us the top of swing. Note carefully 
position of arms and wrists. Everything depends on get- 
ting a good start. This cannot be done unless the wrists 
and arms are well placed under the shaft. Never let the 
motto "Slow back" worry you. It is another useless cum- 
berer of your mind. Never think of your speed except 
to see that you have not enough to cause you any incon- 
venience or loss of power in arresting your swing at the 
top. This is another thing easily forgotten and well out 
of the way. 

Plate 32 shows the club returning to the ball and the 
turn-over of the forearms is clearly shown here. The left 
foot is now firmly planted and the right is pivoting on 
the ball of the toe. 

Plate 33 shows the moment of impact. The right heel is 
up and the right leg is bending forward. The weight on 
tlie right is shifting forward to the left. 

Plate 34 shows the club following through down the 
line. Note that the club face is still at a right angle to 
the line. The player has already ceased to look at the 
place where the ball was, as one is so often wrongly told 
to do. fSueh a course must spoil any follow through, for a 
rigid head and neck must hold l)ack the right shoulder 
and throw everything out of gear. The head comes round 
immediately after the ball is struck and turns naturally 
with the body. 

Plate 35 shows the finish of the drive with all the 
weight on the left foot. There is merely enough weight 
now on the right to preserve the player's balance. 




PLATE 19. 

Top of swing in cleek shot. 




PLATE 20. 
Finish of cleek shot. 




PLATE 21. 
Playing a niblick shot, 




PLATE 22. 
Stance and address for the drive* 




PLATE 23. 
First part of the waggle. 




PLATE 24. 

Forward movement in the waggle. 



V 



^/> 








PLATE 25. 
Finishing the waggle. 



PLATE 26. 
Return to stance and address for the drive after the waggle. 




PLATE 27. 
The press forward in the drive. 




PLATE 28. 
Club leaving line of flight. 



PLATE 29. 
Showing turn of forearms in upward swing. 




PLATE 30. 

Near the top of the swing. 




PLATE 31. 

The top of the swing. 




PLATE 31a. 

Club returning to the ball. Note tha^ the right arm is providing 
the power. 




PLATE 



Club nearing ball. Note turn of forearms, commonly miscalled 
wrist-work. 




PLATE 33. 

The actual moment of impact. The club was traveling so fast 
that, although the exposure was l/2000th part of a second, it 
was not caught on the photograph except where the action was 
arrested on the ball. 




PLATE 34. 

Club following through down line. 




PLATE 35. 

The finish of the drive, showins: how nearly all the weight goes 

onto the left. 



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o 



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Four Light Blue dots. Sinks in water. 
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i> 






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No. 11 




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One Green dot. Sinks in 

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grips, 25c, each extra. 

Any of above Clubs made with Ivory Face, 

on special order. Extra. $2.50 Each 




Spalding Never Slip Golf Grip 



A durable grip which " grips," is not ttlcky. 

and neoer gets slick- The grip ie stretched 

when applied and is very firm. Over the 

end is drawn a rubber cap securely held 

by a screw in the end of the shaft. 

Grip, applied to any club or supplied 

Brassie— Side View Separately, ready to apply. Each. 75c 

Spalding "Jurenile" Golf Clubs 

Improved models. Every part of each club is of a size exactly proportionate to 

full size club, making perfect clubs for the use of boys and girls up to fourteen 

years of age. Specially prepared calf grips. »,*.«, 

Drivers or Brassies Each. $1.50 

Mashies, Mid Irons, Clecks or Putters 





ile Putter # Juvenile Cleek ynjf Juvenile Mid Iron /^ 



PROMPT AnENTlON GIVEN TO 

ANY COMMUNICATUINS 

ADDRESSED TO US 



A. G. SPALDING & BROS. 

STORES IN ALL LARGE CITIES 



I FOR COMPLETE LIST OF STORES 

SEE INSIDE FRONT COVER 

OF THIS BOO! 



'?atOW<ifeclM>5. /9/4. SMhjaX to thaT\ie without notiu. For CanaJian prita lu special Canadian Catalogue 



THE SPALDING (ifjjTRADE-MARK 



QUALITY 



Furnished with Spalding Ne 
Slip Grips, instead of specially 
prepared calf irrips. 25c. each 



■1^ 

Mashie 



; t:... 



7 



S6< 



When ordsring. mention " Seely " Patent. 

Patented May 14. 1912 
We quote below from report of a matn than 
■whom there is none better qualified to speak on 
golfing matters in this country. He says, speak- 
ing of the "Seely" Patent Irons: "We first tried 
them with a full shot with a cleek, mid iron, and 
drivingiron,«nd found that the balls left the club 
with an easier "feel" than with the ordinary iron. 
It can be likened to the feel of a ball leaving a 
steely shafted wooden club. We deliberate 
cut across the ball to induce a shoe and found 
the spring or snap of the head, induced by the 
two steel shanks, was sufficient to counteract 
the tendency to swerve to the right to 
a considerable extent. We tried out 
on a half shot with the mid iron and 
then a pitching test with the mashie. 
The results hfere were remarkable, as 
we found that with a little care in play, 
ing the shot a most remarkable cut 
could be induced upon the ball." 
The hosel portion, or shank of the iron 
head, is split or forked to accommo- 
date the shaft which is bound with 
whipping. Models supplied: Cleek, 
Mashie, Mid Iron, Driving Iron. Shafts 
of selected second growth hickory. 
Gripsspeciallypreparedcalf. Ela.,$3.00 
Furnished with S|>alding Never Slip Grips, 
instead of specially prepared calf grips, 
25c. each, extra. 



liFomis 




IIr©im© 




Hand forged from finest mild steel This styje of "O^^X-,^^^^^^^ "^t^pX 

IZ'C^\^TJ^'C^''C%^^^ ^^^^- Made in Rights and Lefts. Mention •"Offset^ 
and model name when ordering 



PROMPT mENTION 8IVEN TO 

ANT COMMUNICATIONS 

ADDRESSED TO US 



A.G.SPALDING <St BROS. 

STORES IN ALL LARGE CITIES 



FOR COMPLHE LIST OF STORES 

SEE INSIDE FRONT COVER 

OF THIS BDOI 



'Rica in cfftct July 5. ISH- Subject to change Wilhoul notice Fof Canadian prices xt »peciat Canadian Co/a/ofue. 



ACCEPT NO 
SUBSTITUTE 



wm 




Sjpaldflimg G©M 

j.Spalding Irons are made in ^,^ ^»ft ^pald. 

Rights and Lefts 
Order by Model Numbers 



Front 
View 
Cleek 
No 1 



Cleek N 



I / %^ No. GMl. Spalding Gold M 

I ^ ^ I plain, diamond scored or dottf 

. ^ *^ , I shown in cuts on this and on pat 

f jf i I Specially prepared calf grips. I 

a 1 # Jr l^f Furnished with Spalding Never SI 

^ Jr 1^' sK=ad of prepared calf grips. 25c 



page opposite. 
Each, $2.00 

ach extra. 





Mid Mashle No. 4 



PROMPT mENTION GIVEN TO I 

kH1 COMMUNICHTIONS 

ADDRESSED TO US 



A. G.SPALDING & BROS, 

STORES IN ALL LARGE CITIES 



FOR COMPLETE LIST Of STORES 
SEE INSIDE FRONT COVEfl 
OF THIS BOO! 



(ffcct hlyS. 1914^ Snbn 



change without notice. For Canadian p'ica set special Canadian dialogue. 



SPALDING GOLD MEDAL IRONS 




Spalding Gold Medal Irons are hand forged from the finest mild steel. We have 
taken the playing clubs of .some of the best golfers in the world and 
.iluplicated them, and they represent our regular stocL If. however, 
you prefer some other model, we will copy it exactly, and the price 

to you will be the same. 

No. GMI. Spalding Gold Medal Irons, plain, diamond 

scored or dotted .faces, as shown in cuts on this and on 

page opposite. Specially prepared calf grips. 

Each, $2.00 



Driving Iron No 




PROMPT mENTION GIVEN TO I 

ANY COMMUNICATIONS 

AODRESSEO TO US 



A. G.SPALDING &, BROS. 

STORES IN ALL LARGE CITIES 



FOR COMPLETE LIST OF STORES 

SEE INSIDE FRONT COVEit 

OF THIS BOOK 



I in effect July 5, 19 1 ■I Subject to change without notice. For Canadian prices s 



al Canadian Catalogue. 



SUBSTITUTE 



THE SPALDING itsiJTRADE MARK 



QUALITY 



Furnished with Spalding 
Never Slip Grip, instead 
of specially prepared 
calf grips 25c, each extra. 




Gold Medal 
Iroiass Patters 

P^ttisrag CleeRs 



Spalding "Gold Medal" Iron Putters 
No. GMl. Iron Putters Nos. I, 6. 7 and 
8. Putting Cleeks Nos. I and 2, and 
Gun Metal Putters Nos. 9 and G. 
Special^ prepared calf grips. Ir 



d lefts. 



Each. $2.00 




Model H Steel Putter 



Putting Cleek No 1 



Spaldimig Steel PtiaUers •"""'- c'""- '^ 

Model H Steel Putter 
H. Same model as used by Mr. Hilton when he won the 
ateur Championship of 191 1, his wonderful putting contrib- 
uting in a great measure to his success. Spe- 
cially prepared calf grips. . . Elach. $2.50 ^ 

Model BV Steel Putters / ...-'.^^jS.'^.'.^ 

No. BV. A variation of the original steel ^ .^••.•.'^:T'::3^It>}si>:; s:>j 
putter (our No. H) and becoming increasingly 
popular Each. $2.50 P""«r No. BV 




Spaldaiag AlvRss:&aira^asM PTUi<ltlea*s 

All are perfectly legal for use here and, except No. HH, may be used abroad. 




Patent "Youd" Putter No YL Intemationail Putter No 4 Putter No. RM 

Patent "Youd" Putters. No. YL. Aluminum, with special pattern lead face inserted. 

^ (Paiem-. Applied For) Specially prepared calf grips Each, $3.00 

"Internationar'Putters. No. 4. Aluminum. Used both here and abroad. Face slightly 
laid back. Made in three lies— flat, medium and upright. Specially prepared calf grips. $2.50 
Model RM Putters. No. RM. A model which embraces the good points of various styles 
we have made during the past few years. For players particularly, who have used our 

No. 4, the new No. RM will undoubtedly become very popular Each, $2.50 

"Hammer-Headed" Putters. No.HH. Aluminum. Used by many of the most prominent 
players in matches in the United States, but the style is not legal in England. Specially 
prepared calf grips Each, $2.50 

Sps^adasag ""Golld MedsiF" Wood W>mU®Ts 

No. 10. Of wood, heavily weighted with lead. Scored brass face. Specially prepared 

calf grips Each. $3.00 

Any of above Pullers furnished with Spalding Never Slip Grips, instead of specially prepared calf 
grips 25c. each extra. 



Gold Medal Wood Puller 



PROMPT AHENTION GIVEN TO I 

ANT COMMUNICATIONS 

ADDRESSED TO US 



A. G. SPALDING & BROS. 

STORES IN ALL LARGE CITIES 



FOR COMPIETE LIST OF STORES 

SEE INSIDE FRONT COYER 

OF THIS BOOK 



T^cej in effect July 5, 191 'I- Subject to change without notice. For Canadian prices see special Canadian Catalogue. 



sSuT°ETHE$PALDING((g>)TRADE-MARK 



GUARANTEES 
. QUALITY 




Spalding All-Leather Caddy Bags 

I No. L5H. Best quality russet cowhide, ball pocket and 
sling to match, brass trimmings 3 inches diameter. Remov- 
able hood for covering clubs, patent heavy brass buckle 
lock Accepted by railroads as baggage. Each. $12.00 

No PG. Imported russet pigskin; brass trimmings, «rhitc 
leather lacing Size 5 inches in diameter Each, $12.00 

No L4. English cowhide, white leather lacing, brass fittings. 

Size 3 inches diameter Elach, $8.00 

' No L6. Russet cowhide, snap sling, brass trimmings Ball 
pocket Size },'s inches diameter. . . Each, $6.00 

No. L3 1-2. Good quality light brown grain leather, brass 
trimmings large ball pocket. 5 inches diam. Ea., $6.50 

Spalding Caddy Bag for Women 

No. WL3 1 -2. Ln;ht brown grain leather ; brass trimmings 
Ball pocket 4', inches diameter. . Each, $6.00 

Spalding Corduroy Caddy Bags 

No. BWC. Special compartment bag, with eleven separate 
entire length pockets for cljubs. Reinforcing steel strips, 
leather covered ; brown feather trimmings, handle and 
shoulder strap with brass fittings. Hood to cover clubs 
securely Ball pocket of ample size, and bag has umbrella 
attachment Diameter of bag 8 inches. Each. $15.00 

No. WP. Imported English tan corduroy; leather trimmings, 
white leather lacing, reinforcing steel strips, leather covered; 
umbrella attachment. Patent heavy brass buckle lock to 
fasten waterproof hood over clubs, brass trimmings. 
Size. 8 inches in diameter Each, $15.00 

Spalding Caddy Bags for Children 

No. 12. Good quality white or brown duck, black or brown 
leather trimmed; leather handle and shoulder strap, rein- 
forcing steel strips covered with webbing to match leather 
trimmings; ball pocket. Diameter 4 inches Leather offset 
bottom similar to best quality full size bags. Elach, $3.00 

No. 10. Brown or white duck, leather trimmings, webbing 
shoulder strap, ball pocket. Leather bottom. 3 ;,s inches 
diameter Each, $1.00 

Sunday Caddy Bags 

No 1 1 White rturk: l,,,ll pocket; heavy web shoulder strap. 
4;, inclu-s .hat,,. I, r Each. $1.00 



Spalding Canvas Caddy Bags— Large Size 

No. WS.i White or brown duck. 7 or 8 inches diameter. browr> 
or black leather trimmings, white leather lacing; reinforcing 
steel strips, leather covered ; umbrella attachment. Patent 
heavy brass buckle lock to fasten waterproof hood over 
clubs. Brass trimmings Each, $10.50 

No. WR. Same as WS, but reeds instead of steel strips; 
different style lock Either 7 or 8 in. diameter. Each, $9.00 

No. WB. Same as WS, but without reinforcing strips and 
umbrella attachment, white leather lacing ; lock same style 
as on No. WR. Either 7 or 8 inches diameter Each, $8.00 
REGULAR AND SMALL SIZES 

No. AH. White or brown duck, brown leather trimmings^ 
6 inches diameter, hood to cov^r clubs, good buckle lock 
brass trimmings, reinforcing steel strips, leather covered; 
white leather lacing, umbrella attachment. Each, $7.50 

No. AHK. .As All, but lighter weight; khaki color. " 7.50 

No. Al. White or brown duck, brown leather trimmings 
white leather lacing; reinforcing steel strips, leather covered 
brass trimmings. 6 in. diameter.. . , . Each, $6.50 

No AlK. As AI,butlighterweight;khakicolor. " 6.50 

No. A2. White or brown duck, brown leather trimmings, 
reinforcing steel strips, leather covered, brass trimmings. 
5 or 6 in. diameter. Each, $5.50 

No. A2K. As A2, but lighter weight; khaki color. " 5.50 

No. ex. Good white or brown duck, brown leather trim- 
• mings 6 inches diameter. ... Elach, $4.00 

No. C4. White or brown duck, 6 inches diameter, black or 
brown leather trimmings, real reed strips covered with 
webbing to match leather trimmings, large ball pocket, 
leather bottom with studs. Brass fittings. . Each, $3.00 

No C4K. As C4, but khaki colored duck. " 3.00 

No C3. White or brown canvas; 6 inches diameter, brown 
leather trimmings, leather bottom, studs, ball pocket, 
handle and sling. Brass fittings Each. $2.50 

No C3K. As C3, but khaki colored canvas. " 2.50 

No CO. White or brown duck, brown leather trimmings, 
ball pocket, leather bottom with studs: shoulder strap. 
4 's inches diameter Each. $2.00 

No. C2. Brown or white canvas, canvas covered bottom 
with studs . ball pocket, leather handle and shoulder sling 
Size 3 inches diameter. . . _ Each, $1.50 



PaOMPT AnENTION GIVEN TO 

ANY COMMUNICATIONS 

ADDRESSED TO US 



A. G.SPALDING & BROS. 

. STORES IN ALL LARGE CITIES 



I FOR COMPLETE LIST OF STORES 
SEE INSIDE FRONT COVER 
OF THIS BOOl k_ 



T^ricet in tf tcl July 5, 1914. , Subject to change Without notice. Fot Canadian prica icc ipedal Canadian Catalogue 



^SSeTHE SPALDING 



TRADEMARK 



QUALITY 





e: faber's 




KADOr POLISH. 








No.104.0. us. A. 






^LOSSY, 






GOLFING GLOVES 

No. Gl. Best quality soft white chamois, open knuckles, 
perforated back Pair, $2.00 

No. G2. Fine soft tanned chamois, open knuckles, perfo- 
rated back Pair, $1.75 

No. 200. Best qucJity brown leather palms and tips ; backs 
of lisle thread Pair, $2.00 

No. G2L. Quality as No. G2, for left hand only, with 
reinforced palm Each, $1.00 

No. G3. Fingerless, palms reinforced, perforated backs. 

Pair, $1.00 

No. G4. Fingerless, for left hand Each, .50 

SURE GRIP 

Will not soil the hands and insures a. good grip Box, 2Sc. 

FIRM GRIP 

Very popular abroad. Gives firm grip. . . . Tube, 15c. 

SECCOMB GRIP WINDER . 

No. S. Grip of rubber fabric. Can be put over regular 

grip Each, 15c. 

RUBBER GRIPS 

J>lo. 6. Corrugated gripi of Para rubber. Provides a firm 
and perfect grip Each, 50c 

WAY'S GOLF STUDS 

Highly tempered steel. Screwed to sole and heel. Will 
always insure a firm footing. 

No. 11. Stud with screw Each, 10c. 

No. lis. Set of 12 Complete. 75c 

HOB NAILS 

No. W. Aluminum Dozen, 15c. 

No. MK. Iron Dozen,' 10c 

GOLF CALKS 

No. G. X-inch screw, 's-inch head. Box of 50, complete 
with wrench for attaching 50c. 

Dozen calks, without wrench 15c. 

No. OO. 5-16-inch screw, 5-32-inch head. Box of 50, 
complete with wrench, for attaching 50c 

Dozen calks, without wrench 15c. 

ADJUSTABLE TEE MOLD 

No. W. Makes Tees ^s. 'i and 5s-inch high. Weight, 
>^ 02. With extra spring Each, 50c 

RUBBER GOLF TEE 

No. 3. Good quality. Regulation style. Red rubber. Ea., 5c 

ANCHOR GOLF TEE (Cannot Be Lost) 

No. 5. Can only move the length of the string, -.vhich is 
about nine inches Each, 15c. 



SPALDING -SIMPLEX" GOLF BALL MARKER 

Patented in United Slates and Great Britain 

No. 1. Impresses initials, but does not injure the ball. 

Marking being below surface it will not wear off, .and 

will retain pencil, ink or other coloring. Burnished brass. 

Each, $2.00 
Price includes player's initials. Special letters or designs 
may be obtained promptly at reasonable additional charge. 
Prices on application. 

SPALDING "OMNES" GOLF BALL MARKER 
For Club Use 

Simple to operate, substantial in make up and really indi- 
spensable in the equipment of an up-to-date club. Any 
arrangement or number of letters or figures may be 
marked simply by turning adjusting arrangement. Hand- 
somely finished and really the most complete golf ball 

marker made anywhere Each, $20.00 

GLOSSY GOLF PAINT 

Used exclusively on the best golf balls by the leading 

makers in the United States and Great Britain. 

'4 Pint can Each, SOc. 

j s Pint can " 25c 

GOLF WHITE 

No. 8. Dries instantly. Will not chip, crack or wear off. 
Furnished in white or red Bottle. 15c 

SPALDING GOLF BALL HOLDER 
For Painting Balls 

No- 5. Spring wire, with points thfit grip the ball while it 
is being painted Elach, 15c 

BALL CLEANERS 

No. 30. Rubber Pouch, with sponge. . . . Each, 35c. 

No. 27. Rubber Pouch, with sponge and brush. " SOc. 

No. 50. Double pouch, of rubber, with special felt inside. 

to be saturated Each, 50c. 

CLUB POLISHER 
No. 1040. Will clean and polish iron clubs better and 
quicker than anything yet introduced. . . . E^ch, 10c 

SPALDING GOLF UMBRELLA 

Waterproof cloth covering; fifty inch spread; reinforced 

ribs; wood handle. Complete with case. Each, $3.00 

SCORE SHEETS 

No. L. Large, match and medal play. . . . Elach, 15c. 

LIBERTY GOLF COUNTERS 

No. 2. Women's, Genuine Pigskin. . . . Each, $1.50 

No. 15. Women's. Black Seal Grain. ... " 1.00 

No. 26. Gents', Black Seal Grain " 1.00 

No. 25. Gents', Genuine Pigskin " 1.00 

Renewable Fillers " -IS 



PflOMPTAnENTIONGlVENTOl 

kHI COMMONICHTIONS 

ADDRESSED TO US 



A. G.SPALDING & BROS. 

STORES IN ALL LARGE CITIES 



FOR COMPLETE LIST OF STORESl 
SEE INSIDE FRONT COVER 
OF THIS BOOK ( 



•Pncea in effect July 5. 1914. , Suhjeol lo change wilhoul notice. For Canaduin prices see special Canadian Calalogu 



ACCEPT NO 
SUBSTITUTE 




imiMH 



GUARANTEl 




8PALDING MARKING DISCS. Metal DUcs. painted red and 
white and numbered 1 to 18, to designate the number of hole. The 
iron ihaft is strongly fastened to disc and about four feet long. 

No. 3. Heart shape Each, $ .60 

No. 5. Pear shape, hollow " 1.50 

No. 6. ■Windmill, four flanges " 1.00 

No. 7.. Circular, connplete with red flag. . . " 1.00 
SPALDING DIRECTION AND MARKING FLAGS 

Colors : Red. White. Red and White. Blue and While, or any othe 



nd Whil 
combinations of colors. 

Flags only, oblong shape Each. 40c. 

Flags only, triangle shape " 40c. 



No. 9. 
Nb. 11. 

SPALDING MARKING FLAGS 

Ited out. numbered from 1 to 9. White in nunribercd from 10 to 18. 
No. 2. Flags only, numbered as ordered. . . bach, 50c. 
.No. lOF. Flags, with attaching hooks, for use with No. F 

supports Each, $ .25 

No. B. Bamboo poles, 7 feet, with brass ferrules. " 1.00 
No. C. Cherokee Holder for bamboo flagstaff. " 1.00 
No. F. Flag Support. Iron upright, with revolving, flag 

holder. Patented April 5, 1912 Each. $2.00 

SPALDING GOLF HOLE RIMS, MIDLOTHIAN PATENT 

(P.ilrntcdM.irch2l. I8<)9) 

No. 30. Solid iron casting inside. Prevents the hole from 
being racked by the weight of the flag Staff or pole, which 
is kept always in an upright position, with small hole in iron 
casting to accommodate iron rod disc upright. Each. $1.00 

No. 31, Similar to No. 30, but with hole large enough to 

accommodate bamboo poles Each, $1.00 

SPALDING HOLE RIM EXTRACTOR 

No. EX. For extracting Nos. 30 or 3 1 hole rims. . Each, 50c. 

SPALDING IRON HOLE RIMS 

No. 20. For lining holes in putting green. The cross-piece 

prevents ball from falling to bottom of hole. Each, 40c 

SPALDING HOLE RIM SETTER 

No. 6. For setting the hole rim and leveling edges around 

same •. . . . Each, $1.25 

SPALDING STEEL HOLE CUTTERS 

No. 11. Improved style, with point for centering and de- 

vice for ejecting earth, and sod after cutting clean hole. 

Cutter is of best steel and has substantial wood handle. 

Each, $5.00 

SPALDING "CHEROKEE" GOLF BALL WASHER 

(patent applied for) 
Takes everything off but the paint. Should be at every tee 
of a well appointed course. Now used on the more promi 
nent courses. 



Each, $6.00 



SPALDING ZEE TEE STAND 

Compact arrangement for golf tees. Complete, neatly painted 
and with pail or pan fixtures, but without lettering. Ea.,$ 10.00 
Same as above, but lettered with number of hole. " 11.00 

GOLF BALL RACKS 

Useful on much frequented courses. With this rack each 
player or one player in a party drops his ball in the rack 
when he arrives, his relative- position being determined by 
the position of the ball in the rack. Substantially made of 
iron, heavily japanned. 

No. 1. To hold 24 balls Each. $10.00 

No. 2. To hold 36 balls " 12.00 

No. 3. To hold 72 balls " 15.00 

NUMBERED METAL BADGES FOR CADDIES 

No. 1. Safety pin on back to fasten to cap or breast. E^ch, 25c. 

SPALDING TEEING DISC 

No. RB. Made with composition golf ball top. White 
enameled. Used on most prominent courses. Pair, $1.00 

SPALDING TEEING PLATES 

No. 8. Round metal plate to lie flush with ground. Pair, 50c 

SPALDING PUTTING DISC 

No. 2. Heart Shape. Used to train eye in putting. Ea., 50c, 
No. 1. Regular style. Can be used also indoors. " 25c. 

CLOCK GOLF 
For practice in putting nothing excels this game. The fig- 
ures are arranged in a circle from 20 to 24 feet in diameter, 

or any size that the lawn will admit. 
No. 1. With raised figures, black, on white teeing plates. 

Will not injure lawn . Set, $10.00 

No. 2. Plain cut-out figures, painted white, not on plates. 

Set. $5.00 
No. 3. Portable set, complete in canvas cover. " 3.00 

LARGE GOLF BALL 
Send your friend a ball he can hit Each, 50c, 

EUREKA GOLF DRIVING NET 

No. X. For practising, especially iron approach shots. 
May be put up almost anywhere. Complete, with differ- 
ent colored pockets in net, uprights, etc. . Each, $7.50 
PARACHUTE GOLF BALL 
No. 1. For practising, driving, and all golf strokes in a 
limited area. The parachute prevents the ball from travel- 
ing very far Complete, 80c. 

SPALDING GAME OF GOLFETTE 
No. 13. The object is to loft ball into center net for high- 
est count, the other nets counting less. Use regular club 
and ball Each, $5.00 



PROMPT unENTION GIVEN 1 
m COMMUNICUIONS 
UDDRESStO TO US 



A.G.SPALDING &. BROS. 

STORES IN ALL LARGE CITIES 



fOR COMPLETE LIST OF STORES 

SEE DiSIOE-FRONT COVER 

OF THIS BOOH 



^p!!!!^!rff^^^!!h^^^9lT'5ub]Ccl «. change uUhoul notoe. For Canadian priut xe special Canadian Calalogut. 



:S^|?[t!1UHE SPALDING 



TRADEMARK TuZf 




imid Golf Slhioe^ 



Showing sole of No&. 4. S, and 7 



No. 88. Fine russet 
calf.lowcut. Spliced 
rubber soles (new 
idea), sewed welt, 
full heels and stud- 
ded leather toes. 
Most up-to-date and 
best golf shoes made 
Supplied regularly 
without box toe. but 
will be furnished 
with box toe on 
special order 

Pair. $8.00 

No. 8. High cut. tan 
calf; English swing 
last, box toes, Blu- 
cher cut, white oak 
soles. . sewed welt. 
Heavy enough to at- 
tach hob nails or rub- 
ber discs. Pair, $7.00 

No. 4. High cut, 
tan calf leather, re- 
inforced across in- 
step, blunt spikes. 
Plain toes, no cap. 
Easiest fitting and 
most comfortable 
golf shoes made. 

Pair, $6.50 

No. 6. Low cut, tan 
calf: English swing 
last.fe'oxtoes.Blucher 
cut, white oak soles, 
sewed welt. Heavy 
enough to attach 
hob nails or rubber 
discs. Pair, $6.50 

No. 5. Low cut, 
tan calf leather, rein- 
forced across instep, 
sewed welt . blunt 
spikes, plain toe, no 
cap. . Pair, $6.00 

No. 7. Low cut, tan 
calf, heavy while oak 
leather soles; fittrd 
with special mt-l.il 
blunt spikes, sew< d 
welt. Pair. $6.00 



No. 2. Best waterproof tan English grain leather ; sewed welt ; Bluchet 
style. Laced very low. Blunt spikes , leather laces. Pair, $6.00 

No. GB. Low cut. with suction rubber soles; sewed welt. Light drab 
calf Laced very low , . Pair, $5.00 

No. AB. Same as No GB, but high cut Pair, $5.00 

U^U W.,:l» i No. MK. Iron Dozen, 10c. 

Hob Nails \ No. W. Aluminum "15c 

Rubber Discs. For golf shoes Each.. 7c 

An appUcaUon every couple oF weeks of SPALDING DRI-FOOT will be found 
very beneficial to leather soles of Golf Shoes. Can. 15 cents. 




PROMPT AnENTION GIVEN TO 
^ANY COMMUNICATIONS 
^ ADDRESSED TO US 



A. G.SPALDING & BROS. 

STORES IN ALL LARGE CITIES 



I FOR COMPLETE LIST OF STORES 
SEE INSIDE FRONT COVER 
OF THIS BOOK 



'Prices in effect July 5, 19 M Subject to change without notice. For Canadian prica i 



I Catalogue 



llaBtoJ!iidJillill!ll#ftJ!iJiift',ri!l!ttBiil 



Spalding 
New Athletic Goods Catalogue 

The following selection of items from Spalding's latest Catalogue will give 
an idea of the great variety of ATHLETIC GOODS manufactured by 
A. G. SPALDING & BROS. . . SEND FOR A FREE COPY. 



SEE LIST OF SPALDING STORE ADDRESSES ON INSIDE FRONT COVER OF THIS BOOK 



Ankle Supporter 
Athletic Library 

'^"^Che.'t Weight 



B««- 

Caddy 



Baae 
Basket 

Field Hockey 
Foot. College 
Fool. Rugby 

cm' °^"' 

Hand 

Hurley 

Indoor Base 

Lacrosse 

Med.c.ne 

Playground 

Polo. Roller 

Polo. Waler 

Push 

Squash 

Volley 
Ball Cleaner. Golf 
Bandages. Elastic 
Bar B -lis 
Bar Stalls 



Indoor 

Batons, for Relay Races 

Bats- 
Indoor 

Belt.- 

Leather and Worsted 
Wrestling 

Bladders- 
I Basket Ball 

Fighting Dummy 
' F«>t Ball 

Striking Bag 

Blades. Fencing 

plankeU. Fool Ball 

Caddy Badges 
Caps- 

Lacrosse 

Outing 

Skull 

University 

Wat^r Polo 
Chest Weights 
Circle. Seven-Foot 
Clock Golf^ 
Collarette. Knitted 
Corks. Running 
Cross Bars, Vaulting 



'. Hocke 



Marking. Golf 
Discus. Olympic 
Disks. Striking Bag 
Dumb BeUs 



Emblems 
Embroidery 

ETa's't'i"*" 
Home 

Felt Letters 
Fencing Sticks 
Fighting Dummi 
Finger Protectioi 
Flags- 
College 
Marking. Golf 
Foils, Fencing 
Foot Ball 
Associi. 
College 
Rugby 
Fool Ball Clothing 
Foot Ball Goal Nets 
Foot Ball Timer 



Gloves- 
Boxing 
hencing 
Foot Ball 
Golf 

Hand Ball 
Hockey. Field 
Hockey. Ice 
Lacrosse 

Goals- 
Basket Ball 
Foot Ball 
Hockey. Field 
Hockey. Ice 

GollcTubt 

Golf Counters 
Golf Sundries 
GoKette 
Grips - 

Athletic 

Golf 
Gymnasium. Home 
Gymnasium Board. Home 

Harimers. Athletic 
Hangers for Dumb Bells 
Hangers for Indian Clubs 
Hats, University 
Head Harness 
Health Pull 
Hob Nails 
Hockey Pucks 
Hockey Sticks. Ice 
Hockey Slicks. Field 
Holder. Basket Ball 
Hole Cutter^ GoU 
Hole Rim. Golf 
Horse. Vaulting 
Hurdles. Safety 
Hurley Sticks 

Indian Clubs 
InHaters- 

Fool Ball 

Strikmg Bag 



Jackets- 
Fencing 
Fool Ball 

Jerseys 

Knee Protectors 

Kmckerbockera. Fool Ball 

Lace, hoot Ball 

Lacrosse Goods 

Ladies- ^ , 
Fencing Goods 
Field Hockey Gqods 
Gymnasium Shoes 
Gymnasium Suits 
Skates. Ice 
Skates. Roller 
Skating Shoes 
Snow Shoes 

Laneff for Sprints 

Leg Guards- 
Fool Ball 
Ice Hockey 

Leoards 

Leliers- 

Embroidered 
Felt 

Masks- 

No"se'"* 

Masseur. Abdominal 

Mattresses. Gymnasium 

Maltresses. Wrestling 

Megaphones 

Mitts- 
Hand Ball 
Striking Bag 

Moccasins 

Monograms 

Mouthpiece. Foot Ball 

Mufflers 

Needle. Lacing 

Nets- 
Basket Ball 
Golf Driving 
Volley Ball 
Newcomb 

Numbers, Competitors 

Pads- 
Foot Ball 
ce Hockey 
Wrestling 

Paint. Golf 

"^sret Ball 
Boys' Knee 
Foot Ball. College 
Foot Ball. Rugby 
Hockey. Ice 

Pa'JacTfuTe^Golf Ball 

Pennants, College 

Plastrons. Fencing 

Plates- 

Teeing, Golf 

Platforms. Striking Bag 

Poles- 
Ski 
Vaulting 



Polo. Roller. Goods 
Protectors- 
Abdomen 

Finger. Field Hockey 

Indoor Base Ball 

Knee 

Thumb. Basket Ball 
Pucks. Hockey. Ice 
Push Ball 
Pushers, Chamois 



Racks. Golf Ball 

Racquet, Squash 

Rapiers. Fencing 

Referees' WhisUe 

Rings- 
Exercising 
Sv/inging 

Rowing Machines 

Sacks, for Sack Racing 

Sandals. Snow Shoe 

Sandow Dumb Bells 

Scabbards. Skate 

Score Books- 
Basket Ball 
Ice Hockey 

Shin Guards- 
Association 
College 
Field Hockey 
Ice Hockey 

Shirts- 
Alhletic 

Rubber. Reducing 
Soccer 



Acrobatic 
Basket Ball 
Bowling 
Clog 



Foot Ball. College 
Fool Ball. Rugby 
Foot BalU Soccer 
Shoes- 
Golf 

Gymnasium 
Jumping 
Running 
Skating 
Snow 

Street 

Tramping 

Walking 

Shot- 
Athletic 
Indoor 
Massage 

Sk.e^ 

Roller 



Skate Bag 
Skate Keys 
Skate Rollers 
Skale Straps 
Skate Sundriei! 
Skis 

Snow Shoes 
Sports Coats 
Sprint Lanes 
Squash Goods 
Standards- 
Vaulting 
Volley Ball 
Straps— 

For Three-Legged Race 
Skate 

Sticks. Roller Polo 

Stockings 

Slop Boards 

Striking Bags 

Base Ball. Indoor 
Gymnasium. Ladies' 

Sw'imming 
Waler Polo 

Supporters — 
Ankle 
Wrist 

Suspensories 

Sweaters 

Swivels. Striking Bag 

Swords- 
Fencing 
Duelling 

Tackling Machine 

Take-Off Board 

Tape, Measuring. Sleel 

Tees, Golf 

Tennis PosU, Indoor 

Tights- 
Full 

Full. WreslRng 
Hockey 
Knee 

Toboggans 

Toboggan Cushions 

Toe Boards 

Toques 

Trapeze. Adjustable 

Trapeze. Single 

Trousers- 
Y. M. C. A. 
Foot Ball 

Trunks- 
Velvet 
Worsted 

Tug of War 

Umbrella. Gol/ 

Uniforms. Base Ball lndo« 

Wands. Calislhen.c 

Washer. Golf Ball 

Watches, Stop 

Weights. Sfci-lb. 

Whistles 

Wrestling Equipment 

Wrist Machines 

Women's Sports Shirti 



PROMPT ATTENTION GIVEN TO I 

ANY COMMUNICATIONS 

ADDRESSED TO US 



A.G.SPALDING & BROS. 

STORES IN ALL LARGE CITIES 



[FOR COMPLETE LIST OF STORES 

SEEiNSIDE FRONT COVER 

OF THIS BOOK 



-BlM (n tffal July 5,1914., Svkjtd iO t 



F» Cuiodlaa ftieo Mt tfecial C wt edim Catalogs^ 



standard Policy 



A Standard Quality must be inseparably linked to a Standard Policy. 

Without a definite and Standard Mercantile Policy, it is impossible for a 
Manufacturer to long maintain a Standard Qyality. 

To market his goods through the jobber, a manufacturer must provide a 
profit for the jobber as well as for the retail dealer. To meet these conditions 
of Dual Profits, the manufacturer is obliged to set a proportionately high list 
price on his goods to the consumer. 

To enable the glib salesman, when booking his orders, to figure out 
attractive profits to both the jobber and retailer, these high list prices are 
absolutely essential ; but their real purpose -wiW have been served when the 
manufacturer has secured his order from the jobber, and the jobber has secured 
his order from the retailer. 

However, these deceptive high list prices are not fair to the consumer, who 
does not, and, in reality, is not ever expected to pay these fancy list prices. 

When the season opens for the sale of such goods, with their misleading 
but alluring high list prices, the retailer begins to realize his responsibilities, and 
grapples with the situation as best he can, by offering "special discounts," 
which vary with local trade conditions. 

Under this system of merchandising, the profits to both the manufacturer 
and the jobber are assured; but as there is no stability maintained in the prices 
to the consumer, the keen competition amongst the local dealers invariably 
leads to a demoralized cutting of prices by which the profits of the retailer are 
practically eliminated. 

This demoralization always reacts on the manufacturer. The jobber insists 
on lower, and still lower, prices. The manufacturer, in his turn, meets this 
demand for the lowering of prices by the only way open to him, viz.: the cheap- 
ening and degrading of the quality of his product. 

The foregoing conditions became so intolerable that 15 years ago, in 1899, 
A. G. Spalding & Bros, determined to rectify this demoralization in the Athletic 
Goods Trade, and inaugurated what has since become known as " The Spalding 
Policy." 

The " Spalding Policy " eliminates the jobber entirely, so far as Spalding 
Goods are concerned, and the retail dealer secures the supply of Spalding 
Athletic Goods direct from the manufacturer by which the retail dealer is 
assured a fair, legitimate and certain profit on all Spalding Athletic Goods, and 
the consumer is assured a Standard Qyality and is protected from imposition. 

The "Spalding Policy" is decidedly for the interest and protection of the 
users of Athletic Goods, and acts in two ways : 

First.— The user is assured of genuine Official Standard Athletic Goods, 
Second. — As manufacturers, we can proceed w^ith confidence in 
purchasing at the proper time, the very best raw materials required 
in the manufacture of our various goods, well ahead of their 
respective seasons, and this enables us to provide the necessary 
quantity and absolutely maintain the Spalding Standard of Qyality. 

All retail dealers handling Spalding Athletic Goods are requested to supply 
consumers at our regular printed catalogue prices— neither more nor less-the same 
prices that similar goods are sold for in our New York, Chicago and other stores. 

All Spalding dealers, as well as users of Spalding Athletic Goods, are treated 
exactly alike, and no special rebates or discriminations are allowed to anyone. 

This briefly, is the "Spalding Policy," which has already been in successful 
operation for the past 1 5 years, and will be indefinitely continued. 

In other words, "The Spalding Policy" is a "square deal" for everybody. 

A. G. SPALDING & BROS. 



By ^.ijfi^^-^^^^^^^^ 

PRESIDENT. ^^^ 



standard Quality 



An article that is universally given the appellation "Standard" is thereby 
conceded to be the criterion, to which are compared all other things of a similar 
nature. For instance, the Gold Dollar of the United States is the Standard unit 
of currency, because it must legally contain a specific.proportion of pure gold, 
and the fact of its being Genuine is guaranteed by the Government Stamp 
thereon. As a protection to the users of this currency against counterfeiting and 
other tricks, considerable money is expended in. maintaining a Secret Service 
Bureau of Experts. Under the law, citizen manyfacturers must depend to a 
great extent upon Trade-Marks and similar devices to protect themselves against 
counterfeit products — without the aid of "Government Detectives" or "Public 
Opinion" to assist them. 

Consequently the "Consumer's Protection" against misrepresentation and 
"inferior quality" rests entirely upon the integrity and responsibility of the 
"Manufacturer." 

A. G. Spalding & Bros, have, by their rigorous attention to "Quality," for 
thirty-eight years, caused their Trade-Mark to become known throughout 
the world as a Guarantee of Quality as dependable in their field as the 
U. S. Currency is in its field. 

The necessity of upholding the Guarantee of the Spalding Trade-Mark and 
maintaining the Standard Quality of their Athletic Goods, is, therefore, as obvi- 
ous as is the necessity of the Government In maintaining a Standard Currency. 

Thus each consumer is not only Insuring himself but also protecting other 
consumers when he assists a Reliable Manufacturer in upholding his Trade- 
Mark and all that it stands foh Therefore, we urge all users of our Athletic 
Goods to assist us In maintaining the Spalding Standard of Excellence, by 
insisting that our Trade-Mark be plainly stamped on all athletic goods which 
they buy, because without this precaution our best efforts towards maintaining 
Standard Quality and preventing fraudulerit substitution will be ineffectual. 

Manufacturers of Standard Articles invariably suffer the reputation of being 
high-priced, and this sentiment is fostered and emphasized by makers of 
" inferior goods," with whom low prices are the main consideration. 

A manufacturer of recognized Standard Goods, with a reputation to uphold 
and a guarantee to protect must necessarily have higher prices than a manufac- 
turer of cheap goods, whose idea of and basis of a claim for Standard Quality 
depends principally upon the eloquence of the salesman. 

We know from experience that there is no quicksand rtiore unstable than 
poverty in quality— 'and we avoid this quicksand by Standard Quality. 



4 



o--^^^^^^^^^^^ >4j<^!^c< 



I 



LIBRARY OF CONGRESS 




.^«^ «^wr% WW 006 010 928 P 1^ 
ATHLETIC IjIm^.^^m^a ^ 



A separaite book covers every Athletic Sport 

and is Official and Standard 

Price 10 cents each 



GRAND PRIZ! 




GRAND PRIX 



»B^saK;i 



PARIS. 1900 



ST LOUIS r4o4 O Jr^ .r\ JLy xl 1 IN vJ paris.iqoo 

ATHLETIC GOODS 

ARE THE STANDARD OF THE WORLD 



AG. Spalding^ Bros 

MAINTAIN WHOLESALE cncf RETAIL STORES rn thf FOLLOWING CITIES 

NEW YORK CHICAGO ST. LOUIS 

BOSTON MILWAUKEE KANSAS CITY 

PHILADELPHIA DETROIT SAN FRANCISCO 

NEWARK CINCINNATI LOS ANGELAS 

ALBANY CLEVELAND SEATTLE 

BUFFALO COLUMBUS SALT LAKE CITY 

SYRACUSE INDIANAPOLIS PORTLAND 

ROCHESTER PITTSBURGH N 1 NNEAPOI 

BALTIMORE WASHINGTON ATLANTA ST PAUL 



LdNDON. ENGLAND LUUlbVlLLt. ut.nvt,t< 

LIVERPOOL. ENGLAND NEW OTiLEANS DALLAS 

BIRMINGHAM. ENGLAND ^""V^llt":;^ VlVin 

MANCHESTER. ENGLAND TORONTO. CANAD> 

EDINBURGH. SCOTLAND PARIS, FRANCE 

GLASGOW. SCOTLAND SYDNEY. AUSTRALI> 

ractorier o^^ned and operote'd by A.C.Spoldinj^ & Bros . and v<Aerc elt of Spatdm^ 
Trade-Marked Athfettc.CoodSQrr made are located, in the ro/lo^infr, 



CHICAGO 



iBROOKLYN 



FRANCISCO CHICOPEE. 
PHILADELPHIA LONDON, 



